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Podcast: Games Growth with Upptic
Episode: UA Across Gaming Genres with Margarita Vasilevskaya
Description: Our Guest this week is Margartia Vasilevskaya, a mobile gaming user acquisition expert. Margarita's background in games marketing is vast, spanning from social casino to hard and midcore strategy games.
This week we discuss universal truths of UA buying across game genres. We talk about the importance of platform and creative diversity, and that fitting algorithms to player segments can be as important as fitting creative. We dive deep into how an app’s monetization model can inform your user acquisition strategy and geo-mix.
Plus, MOLOCO raises $150M Series C, Embracer Group acquires 3 developers, and Mo...