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Podcast: BE THAT LAWYER
Episode: Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
Description: In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective pub...