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Podcast: Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
Episode: How Lawyers Get Referrals: The Four "Cs"
Description: In order to run a law firm successfully, you need clients and one of the most effective ways to get clients is through referrals, but what’s the best way to get referrals? In this episode of The Un-Billable Hour, host Christopher Anderson and guest Vikram Rajan, co-founder of PhoneBlogger.net, lay out the four Cs of referability, which are: Credibility Customer service Content Connections They also discuss testimonials, how to get them, and their key benefits in legal marketing. Vikram Rajan is a co-founder of PhoneBlogger.net. He started Practice Marketing Advisors and its bl...