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Podcast: Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
Episode: Law Firm Intake and Lead Conversion: Turn Prospects into Paying Clients
Description: All lawyers should start focusing on intake and lead conversion, since it is the easiest and cheapest way to increase revenue. For the purpose of this podcast, lead conversion happens when prospective clients are turned into paying clients. Lead conversion is just a part of intake, the process or system that takes a potential client from the point of contact with your law firm to signing up to be a paying or retaining client. Most lawyers believe themselves to be very good at lead conversion, often boasting up to a 92% conversion rate. However, these lawyers are only counting leads...