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Podcast: Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
Episode: Why Legal Marketing Cannot Be Left to the Marketers
Description: Many lawyers believe they are not benefiting from the time and money spent on marketing their firm. Online marketing can seem complicated and time-consuming and most lawyers do not want to seem self-promoting so hiring marketers seems like the best option. However, the fact is that marketing a personal brand is both necessary and not as hard as it seems. Especially in solo and small practices, lawyers are marketing their reputation every day by building relationships online and in their offline communities. But in a field where everyone is doing the same thing, where should a lawyer start and...