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Podcast: Marni on the Move
Episode: 399: Inside Iconic Italian Heritage Brand, Diadora: Innovation, Running, and the Future of Footwear with CEO Bryan Poerner
Description: Today, I’m joined by Bryan Poerner, CEO of Diadora North America. Founded in Italy in 1948, Diadora has a rich heritage of craftsmanship and innovation, blending performance and style across running, sport, and lifestyle footwear. In our conversation, Bryan shares the brand’s origin story and offers an inside look at the 2025 Diadora shoe lineup.
We explore the latest advancements in footwear technology, Diadora’s growing presence in the U.S. market, and their vision for athlete development and grassroots marketing. Bryan also reflects on his creative journey from Puma to Diadora, lessons learned from running and life...