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Podcast: Up Arrow Podcast
Episode: Inside PacSun: The Secret To Winning Gen Z, AI, and Fashion's Future With CEO, Brieane Olson
Description: Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun's collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools. In this episode… Fashion brands face the ongoing challenge of remaining relevant in youth culture. With shifting values, rapid trend cycles, and a demand for authenticity, many businesses struggle to connect with Gen Z and Gen Alpha in meaningful wa...