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Podcast: Brand Master Podcast
Episode: 303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)
Description: Brand physics is how brands embed in the brainâthrough memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallaceâmarketing professor and co-author of The Physics of Brandâto unpack how brands earn value, hold it, and sometimes lose it.đ Learn more:Â â â â â â â â â â â â https://brandmasteracademy.com/brand-master-podcast/This episode breaks down the mechanics of brand valueânot from a spreadsheet, but from how people feel, remember, and decide. Dan walks through how memory structures affect choice, how the Experience Economy changes what brands need to deliver, and why the âBeer on Mindâ model still...