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Podcast: Paul Higgins Podcast
Episode: 402 - How Microsoft Is Gaining Share Through Partnerships With Vince Menzione
Description: Partnering is a sales approach that’s been working for years for the big players in the tech industry. But cloud consultants and SaaS partners are also finding great benefits in it. On this episode of the Accelerate Sales Podcast, Vince Menzione, CEO of Ultimate Partnerships and a former GM at Microsoft, shares insights on scaling through partnerships. You will learn how tech ecosystems work, and the roles partnerships play in them. Vince also explains why Microsoft is gaining share and what to look for when selecting the right vendor to partner with. Lin...