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Podcast: Up Arrow Podcast
Episode: The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
Description: Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advocate for small- and minority-owned businesses, Jenica serves on several boards, including the Women's Business Council and the Minority Supplier Development Council's Minority Business Enterprise Input Committee (MBEIC). In this episode… Building a high-performing marketing team can be the silent killer — or the secret weapon — for gro...