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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Make Your Offer Essential (Not Expendable) in a Downturn
Description: Let’s play a quick game. I say a thing, and you tell me if it’s:EssentialA TreatPostponableExpendableToilet paper? Essential.Fancy lip gloss? Treat.A new couch when the old one still works? Postponable.An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).Here’s the rebel truth:Your clients are playing this exact same game with your offer.Right now. Whether they realize it or not.And if you lan...