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Podcast: Take-Away with Sam Oches
Episode: Taco John’s CEO Heather Neary on recapturing nostalgic customers
Description: In this episode of Take-Away with Sam Oches, Sam talks with Heather Neary, CEO of Taco John’s, in-person at the Restaurant Leadership Conference in Phoenix. Heather took the reins at Taco John’s a little over a year ago, shortly after the brand experienced the bright spotlight of the Taco Tuesday trademark battle with Taco Bell. Her strategy at the chain has been to tap into Taco John’s roots as a 56-year-old Mexican QSR that has a presence in a lot of small communities across America, and to remind fans who may be nostalgic for the chain why they...