Want to create an interactive transcript for this episode?
Podcast: How I Made it in Marketing
Episode: Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
Description: Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well.So in this episode we’ll delve into a psychological concept called ‘action bias’ – this is the idea that we, as humans, often lean towards taking action, even when standing still might be the better choice.Or as my latest guest aptly put it in hi...