How I Made it in Marketing
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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)
39 mins; November 04, 2025
Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)
39 mins; October 21, 2025
Analytics: Even the most rigorous analysis fails without the right story (episode #153)
57 mins; October 07, 2025
Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)
55 mins; September 23, 2025
Cross-cultural Marketing & Management: Walk the market (podcast episode #151)
73 hours 52 mins; September 09, 2025
Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)
48 mins; August 26, 2025
Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)
44 mins; August 14, 2025
B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)
56 mins; August 07, 2025
Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)
61 hours 10 mins; July 24, 2025
How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (episode #146)
40 mins; July 17, 2025
Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)
52 mins; July 10, 2025
Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)
42 mins; July 03, 2025
Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)
64 hours 11 mins; June 24, 2025
Brand Builder: Be human first – people drive brands (podcast episode #142)
43 mins; June 19, 2025
Marketing for Business Services: When the world changed, so did we (episode #141)
37 mins; June 10, 2025
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
62 hours 11 mins; June 02, 2025
Influencer Marketing: Focus on one thing (episode #139)
50 mins; May 22, 2025
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
43 mins; May 15, 2025
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
51 mins; May 08, 2025
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
73 hours 10 mins; May 01, 2025
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
60 hours 53 mins; April 22, 2025
Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
53 mins; April 17, 2025
Analytics: Driving business value matters more than perfect models (episode #133)
37 mins; April 10, 2025
DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)
46 mins; April 08, 2025
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)
69 hours 9 mins; April 01, 2025
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)
44 mins; March 25, 2025
Creative Social Media Marketing: When to break the rules (episode #129)
64 hours 32 mins; March 13, 2025
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)
45 mins; March 04, 2025
Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
39 mins; February 20, 2025
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
33 mins; February 14, 2025
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
55 mins; February 06, 2025
Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)
47 mins; January 23, 2025
Social Media Marketing: Educate your executives (episode #123)
69 hours 27 mins; January 16, 2025
TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)
40 mins; January 07, 2025
Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)
72 hours 21 mins; December 17, 2024
B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)
41 mins; December 10, 2024
Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)
45 mins; December 03, 2024
Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)
50 mins; November 19, 2024
Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)
48 mins; November 12, 2024
Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)
75 hours 1 min; November 05, 2024
B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)
61 hours 29 mins; October 17, 2024
Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
64 hours 54 mins; October 10, 2024
Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
47 mins; October 01, 2024
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
51 mins; September 20, 2024
Substance Over Style: Good work has to speak for itself (podcast episode #111)
49 mins; September 12, 2024
Client Empowerment: Be the woman behind the woman (podcast episode #110)
41 mins; September 05, 2024
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
66 hours 16 mins; August 27, 2024
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
47 mins; August 20, 2024
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
53 mins; August 13, 2024
Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
43 mins; August 06, 2024
Authentic Brand Storytelling: Embed creative within your business model (episode #105)
44 mins; July 23, 2024
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
47 mins; July 16, 2024
Career Adaptability: Marketing can lead to many other things (episode #103)
51 mins; July 02, 2024
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
62 hours 2 mins; June 20, 2024
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)
62 hours 36 mins; June 10, 2024
Marketing Operations: Balance ambition with well-being (podcast episode #100)
43 mins; June 06, 2024
Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)
62 hours 47 mins; May 28, 2024
Marketing Mentorship: Direct feedback is a gift (episode #98)
63 hours 18 mins; May 14, 2024
Product Quality: Marketing's job is to help the product win (podcast episode #97)
65 hours 31 mins; May 07, 2024
Strategic Delegation: Time is your most precious asset (episode #96)
61 hours 18 mins; April 25, 2024
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
64 hours 21 mins; April 18, 2024
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
48 mins; April 10, 2024
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)
58 mins; April 03, 2024
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)
57 mins; March 25, 2024
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)
67 hours 53 mins; March 19, 2024
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)
67 hours 6 mins; March 12, 2024
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
70 hours 51 mins; March 04, 2024
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)
57 mins; February 21, 2024
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)
69 hours 4 mins; February 15, 2024
Social Media Marketing Leadership: Value productivity over perfection (episode #86)
63 hours 24 mins; February 07, 2024
Customer-First Marketing: Every click is a wish (podcast episode #85)
63 hours 44 mins; January 31, 2024
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)
58 mins; January 22, 2024
Architecture Design Marketing: Don’t stay in your lane (episode #83)
62 hours 15 mins; January 15, 2024
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
64 hours 13 mins; January 08, 2024
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)
48 mins; January 02, 2024
Career Management: Focus on your left foot (podcast episode #80)
44 mins; December 13, 2023
Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)
64 hours 7 mins; December 04, 2023
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
64 hours 59 mins; November 20, 2023
Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)
52 mins; November 13, 2023
Experiential Marketing: If you build it, they will come (episode #76)
63 hours 43 mins; November 06, 2023
Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)
67 hours 33 mins; October 25, 2023
Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
56 mins; October 16, 2023
Personal Development in Career: Step out of your comfort zone (episode #73)
42 mins; October 09, 2023
Leadership Development: Network every day (episode #72)
69 hours 45 mins; October 02, 2023
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)
63 hours 9 mins; September 18, 2023
SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)
52 mins; September 12, 2023
Leadership Transformation: Come in quietly (episode #69)
40 mins; September 05, 2023
Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)
35 mins; August 24, 2023
Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far
41 mins; August 16, 2023
AIOps Marketing: Make yourself uncomfortable (episode #66)
41 mins; August 07, 2023
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)
53 mins; July 24, 2023
Marketing: High growth can be excruciating (episode #64)
49 mins; July 17, 2023
Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)
60 hours 34 mins; June 28, 2023
Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
35 mins; June 12, 2023
Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)
55 mins; June 01, 2023
Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)
49 mins; May 22, 2023
Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)
42 mins; May 15, 2023
Marketing Operations: Process is the foundation for success (episode #58)
66 hours 53 mins; May 08, 2023
Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)
48 mins; May 01, 2023
B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)
42 mins; April 19, 2023