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How I Made it in Marketing

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval o...

Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)

61 hours 11 mins; April 12, 2023

Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)

76 hours 48 mins; April 05, 2023

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)

64 hours 39 mins; March 27, 2023

Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)

42 mins; March 20, 2023

Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)

55 mins; March 13, 2023

Fintech Marketing: Creativity and technology is a killer combo (episode #50)

52 mins; March 06, 2023

PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)

62 hours 32 mins; February 22, 2023

Marketing and Brand: Embrace healthy friction (episode #48)

58 mins; February 15, 2023

Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)

48 mins; February 08, 2023

Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)

61 hours 8 mins; February 01, 2023

Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)

50 mins; January 23, 2023

Corporate Marketing: Feedback is respect (episode #44)

52 mins; January 11, 2023

Growth Marketing: Attribution is a myth, but you need it (episode #43)

58 mins; January 04, 2023

SaaS Marketing: Always bring the customer story forward (episode #42)

47 mins; December 14, 2022

Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)

62 hours 28 mins; December 07, 2022

B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)

57 mins; November 30, 2022

Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)

54 mins; November 16, 2022

Product Management & Marketing: Surround yourself with the right people (episode #38)

64 hours 24 mins; November 09, 2022

Growth Marketing: Give a choice of "yes" or “yes” (episode #37)

70 hours 17 mins; November 02, 2022

Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

38 mins; October 24, 2022

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)

40 mins; October 17, 2022

Marketing: Sometimes you have to throw the business model out (episode #34)

32 mins; October 10, 2022

Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)

49 mins; October 03, 2022

Customer Experience: Take risks, fail early, and learn fast (episode #32)

61 hours 52 mins; September 21, 2022

Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)

55 mins; September 12, 2022

Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)

61 hours 21 mins; September 02, 2022

Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)

60 hours 52 mins; August 24, 2022

Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)

57 mins; August 17, 2022

Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)

63 hours 44 mins; August 10, 2022

NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)

43 mins; August 03, 2022

Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)

50 mins; July 25, 2022

Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)

77 hours 52 mins; July 11, 2022

SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)

47 mins; June 22, 2022

Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)

39 mins; June 22, 2022

Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)

54 mins; June 15, 2022

Hospitality Marketing: Have a Gumby attitude to any launch

72 hours 18 mins; June 08, 2022

Creative Marketing: Does it all make sense? (Episode #19)

61 hours 18 mins; June 01, 2022

Brand Marketing: Look in people’s closets (Episode #18)

47 mins; May 23, 2022

Data Poetry in Marketing, PR & Corporate Communications (Episode #17)

62 hours 55 mins; May 16, 2022

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success

47 mins; May 09, 2022

World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)

49 mins; May 02, 2022

Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)

63 hours 29 mins; April 18, 2022

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)

53 mins; April 18, 2022

Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)

60 hours 5 mins; April 11, 2022

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)

69 hours 16 mins; April 04, 2022

99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)

57 mins; March 28, 2022

Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)

65 hours 11 mins; March 21, 2022

Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8

43 mins; March 11, 2022

The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7

38 mins; March 07, 2022

Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6

51 mins; February 28, 2022

“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5

37 mins; February 17, 2022

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4

35 mins; February 08, 2022

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3

40 mins; January 28, 2022

The De-Branding Campaign: When customers make fun of your new product launch – Episode #2

30 mins; January 27, 2022

Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1

35 mins; January 12, 2022

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How I Made it in Marketing

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