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Podcast: The You Project
Episode: #1880 The Psychology of Buying & Selling - Bobby Cappuccio
Description: In this episode, Bobby and I talk about how, why and when people buy stuff (especially stuff they don't necessarily need), the psychology, perception and story of value, selling in a way that doesn't look or feel like selling, understanding what we're really selling (beyond the obvious product or service), establishing our own commercial worth in a market place of people doing what we do (or similar), how to impress without looking like you're.. trying to impress, a fascinating experiment involving a fake expensive shoe store (with a fake fancy Italian name) selling cheap shoes and manipulating people into...