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Podcast: Brand Master Podcast
Episode: 146 | How To Define Your Core Brand Value
Description: By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore how human psychology and DNA lead us to brands that feel familiar and how values are a signal for safety.
Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market.
Then, you’ll learn the brand values mistakes to avoid and the traits of effec...