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Podcast: Brand Master Podcast
Episode: 147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)
Description: By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy.
Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is...