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Podcast: My Digital Farmer Podcast
Episode: 314 The Power of a Beta Test in Marketing
Description: Have you ever had a big idea for your farm business—but you didn't act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: "Just put a container around it." In this episode, I share how we beta tested our new Chef's Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you've been sitting on an idea because it feels "too big," this epis...