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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 182: The Front Desk Evolution: Turning Your Front Desk into a Profit Center (Full UCA Talk)
Description: This week, we're sharing something special: Michael’s full talk from the 2025 Urgent Care Association (UCA) Conference in Dallas. Titled The Front Desk Evolution, this session was standing-room-only and sparked conversations that continued long after the conference ended.In this high-impact presentation, Michael makes the case that the front desk is not just a cost center—it’s your clinic’s most underutilized sales team. From phone scripts to objection handling and AI-enhanced booking tools, this session is loaded with actionable strategies you can take back to your clinic immediately.If you...