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Podcast: Brand Master Podcast
Episode: 148 | How To Use A Multibranding Strategy (With Top Brand Examples)
Description: By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others.
Next, we’ll dive into the question “What is multibranding?” to discover how established brands use this strategy to introduce a new brand into a category where they already have an established brand.
Then, you’ll learn why and when brands would use a multi-brand...