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Podcast: Elite Selling Podcast - Mastering Tech Sales
Episode: Jeff Ford - CRO @ Trimble Inc. - Why Elite Sellers have a RevOps Mindset
Description: SummaryIn this episode of the Elite Selling Podcast, Jeff Ford, Chief Revenue Officer at Trimble, discusses the importance of adopting a Rev Ops mindset in sales. He shares his journey from sales operations to revenue operations, emphasizing the evolution of the role and the complexities involved in managing sales organizations. Jeff highlights the significance of understanding the Ideal Customer Profile (ICP) and the role of KPIs in driving sales success. He advocates for an ownership mindset among sales reps and the importance of asking for help to achieve better results. In this conversation...