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Podcast: Brand Master Podcast
Episode: 149 | Kellerâs Brand Equity Model Explained (CBBE Resonance Pyramid)
Description: By the end of this episode, youâll understand what Kellerâs brand equity model is and how itâs used to achieve and measure brand resonance.Â
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First, youâll learn the importance of brand resonance and how itâs used to connect with your audience and target market on a human level.Â
Next, you learn exactly what Kellerâs brand equity model or the customer-based brand equity (cbbe) model is and how itâs used as a framework to grow brands.Â
Then youâll learn how the brand equity...