Want to create an interactive transcript for this episode?
Podcast: BE THAT LAWYER
Episode: Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
Description: In this episode, Steve Fretzin and Janet Falk discuss:The evolving role of public relations and marketing strategies for legal professionalsMaximizing visibility and credibility through content and media engagementLeveraging platforms like LinkedIn and newsletters to strengthen personal brandingUnderstanding AI’s impact on online search and credibility in the legal services marketplace Key Takeaways:Lawyers should use the "Marketing RBI" approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility."Content multiplication" means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and inf...