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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Scaling Empathy with Kira Hug
Description: One question my clients are asking me right now is, “How should I be marketing my business in November?” Now, November is code for, “I think the election is going to be a shit-show and everyone's going to be distracted. So what should I do?” And you know what? I am right there with you. I'm not exactly sure how I want to proceed in my own marketing when November comes, but here's my feedback and what I'm going to do: Make a plan, but hold that plan loosely. Don't be afraid to burn it to the ground b...