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Podcast: Brand Master Podcast
Episode: 154 | What Is Strategic Brand Management? (12 Process Elements)
Description: By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.
Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.
Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to...