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Podcast: BE THAT LAWYER
Episode: Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling
Description: In this episode, Steve Fretzin and Stephen Seckler discuss:How lawyers can better align their personalities with business developmentNavigating career transitions within the legal professionHow meaningful networking creates long-term career momentumLeveraging authenticity and consistency to build a professional brand Key Takeaways:Lawyers who struggle with traditional selling can ease into business development by focusing on small, genuine actions like reconnecting with familiar contacts and writing about subjects they care about.Clarifying which types of clients, cases, and activities energize or drain you is an essential first step before deciding where and how to focus y...