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Podcast: BE THAT LAWYER
Episode: Mark Homer: The Evolution of Legal Marketing
Description: In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing.  Key Takeaways:Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. Google, including Google My Business,x` is a grea...