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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Grading McKinsey's New Content Marketing Effort
Description: Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. And...Is F* You Pay Me the real deal? Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement. ------- This Week's Sponsor .Online...