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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Have the Search Wars Started Over Again?
Description: Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess? Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGPT-5 launch. Did they completely miss the mark with their audience, or has their technology hit a temporary wall — giving Google, Anthropic, X, and others a window to catch up? Over on YouTube, creators who targ...