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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: The Golden Age of Content Marketing
Description: Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more → From Tackles to Talk Shows: The NFL's Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for em...