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Podcast: Up Arrow Podcast
Episode: Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
Description: Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (formerly Varsity Spirit), where he elevated cheerleading into a global sport before selling the company for $2.5 billion. In this episode… Cheerleading has become a widely recognized global sport, but scaling it into a multibillion-dollar category was no easy feat. From undercapitalization to supplier failures and resistance fr...