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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: Unlocking MSP Success: Mastering Customer Communication and Market Intelligence Strategies with Jennifer Oladipo
Description: Dave Sobel interviews Jennifer Oladipo, an award-winning business and technology journalist turned consultant, about the communication challenges faced by Managed Service Providers (MSPs) in their sales processes. Jennifer emphasizes that while MSPs are often perceived as poor at sales, they excel in consultative selling. The real issue lies in their ability to translate technical expertise into relatable messaging for their clients. She highlights the importance of understanding the client's world and addressing their specific pain points, rather than leading with technology.Jennifer discusses the necessity for MSPs to engage deeply with their target audience, encouraging them to...