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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: From Phishing to AI: How SMBs Can Strengthen Cybersecurity with Simple Strategies with Ann Westerheim
Description: Ann Westerheim, founder and president of Ekaru, discusses the concept of "last mile services" in technology, emphasizing the importance of making advanced IT and cybersecurity accessible to small businesses. Drawing from her background in the semiconductor industry, she highlights the gap between cutting-edge technology and its practical application for Main Street USA businesses. Her approach focuses on empowering clients to improve their cybersecurity posture through simple, actionable steps, such as implementing strong passwords and multi-factor authentication.Westerheim introduces her CyberFit 21-day program, designed to demystify cybersecurity for non-technical users. She aims to replace the overwhelming jargon of...