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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: Reimagining GTIA: From Bureaucracy to a Dynamic Hub for Technology Business and Collaboration
Description: The Global Technology Industry Association (GTIA) stands at a pivotal moment, facing a profound transformation following the sale of its certification and training division. This transition presents a unique opportunity for GTIA to redefine its mission and solidify its role as a cornerstone of the IT industry. Rather than merely adjusting to changes in the technology landscape, GTIA must embrace a bold, redefined purpose that focuses on the business of delivering technology, including strategies, partnerships, and economic frameworks that facilitate how technology reaches customers. One of the key challenges for GTIA is its identity and the perception t...