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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: Custom Software Development, AI Integration, & Client Engagement Strategies with Andrew Duncan
Description: Dave Sobel engages in a thought-provoking conversation with Andrew Duncan, founder of Vertice Labs, a consultancy specializing in custom software development. The discussion centers around the evolving landscape of software development as we approach 2025, highlighting the importance of understanding when to build custom software versus utilizing off-the-shelf solutions. Duncan emphasizes that businesses should focus on developing software that directly relates to their unique value propositions, or "secret sauce," rather than investing resources in generic solutions that can be purchased.Duncan shares a real-world example from his work with a marketing research firm that needed a custom mobile...