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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: Building Successful Relationships with Microsoft: A Guide for Partners with Rob Fegan
Description: Understanding your superpower as a partner and aligning it with Microsoft is crucial for success. In this podcast episode, Rob Fegan stresses the importance of partners recognizing their strengths and value proposition when collaborating with Microsoft. He emphasizes the significance of partners identifying their areas of expertise and target market to effectively align themselves with Microsoft's objectives and customer needs.Fegan suggests that partners should begin by pinpointing their specific domain of expertise, whether it be in collaboration technologies, IT infrastructure, data management, or other specialized areas. By understanding their unique value proposition, partners can better position...