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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Using intent data to drive marketing strategy w/ Jamie Walker
Description: Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. Highlights:Using intent data to drive marketing and marketing/sales alignmentRecognizing buying intent signalsUpdating and validating buyer personasLearn more about KeyfactorConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.