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Podcast: BE THAT LAWYER
Episode: K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
Description: In this episode, Steve Fretzin and K'Lee Terrazas discuss:The importance of lead generation for building and sustaining a businessCommon blind spots lawyers face in marketing and business developmentHow intake processes affect client acquisition and law firm growthThe role of coaching, auditing, and systems in scaling effectively Key Takeaways:Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them âflying blind.âA poor intake processâsuch as calls going unanswered, being handled unprofessionally, or staffed with undertrained employeesâcan turn high-quality leads into lost...