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Podcast: More Perfect Marketing
Episode: The One About Strategic Gifting (with Swire Ho)
Description: If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact.
But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company.
So what kind of promotional products should you give away? What's the difference between low-cost and high-end...