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Podcast: Surf and Sales
Episode: S2E72 - People are the foundation of sales with Bob Perkins, Co-Founder of AA-ISP
Description: Use sponsor dollars to drive membership costs down not up Sponsors who flourish think long term not near-term conversions Why he thinks there's a "little bit of Hollywood in SaaS" Why he thinks nobody wants to go back to the office full-time Learning through osmosis is lazy sales leadership