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Podcast: Up Arrow Podcast
Episode: Turn Anonymous Traffic Into Revenue: How To Name Your "Unknown" Visitors With Francesco Gatti
Description: Francesco Gatti is the Co-founder and CEO of Opensend, a data company for e-commerce brands that converts anonymous visitors into leads. The company works with brands, including TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone. With over a decade of digital marketing experience, Francesco held roles at companies, including VOLTN, Burrata House, Herb, and Grata. In this episode… Most brands invest heavily in driving website traffic, yet the majority of visitors stay invisible and never convert. How can companies uncover these hidden audiences and turn them into engaged customers without invading their privacy? According to ide...