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Podcast: My Digital Farmer Podcast
Episode: 226 Does it Matter How Much Your Customer "Like" You? (Book Study Recording)
Description: How much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, PhD. In this study, we discuss two key psychological "trigger points" that will set off automatic behaviors in our clients. What are they?... "liking" and "social proof." You'll hear specific ideas for how we can leverage social proof to...