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Podcast: My Digital Farmer Podcast
Episode: 220 Breaking into the Florist Market: The Power of Consistency & Persistence
Description: How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop with her product. After months of no sales, she finally got them to convert. And now they are regular clients. Bridget has a ton of wisdom to share -- even though she's only been doing this for a year. She brings her background...