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Podcast: My Digital Farmer Podcast
Episode: 208 How to Make Word of Mouth Marketing Go Viral: Book Study on Contagious
Description: How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand is happening in offline conversations? When specifically is your product or brand coming to mind for your customer, so that they think to talk about it with someone. In today's podcast, I'm sharing a recording of a Book Study I led with y Accelerator members on the book "Contagious"...