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Podcast: My Digital Farmer Podcast
Episode: 206 What is a Flower Farm Really Selling? My Interview with Dogwood Farms
Description: April 12, 2023 by Corinna What makes a person decide to buy themselves a bouquet of flowers? Knowing the answer to this question may be the key to selling more of them. In today's podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm business around the love of flowers. We talk at length about the kind of person she is attracting to her business. What makes a person decide to buy this product? Are you really selling just the flowers themselves?... or is it something...