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Podcast: My Digital Farmer Podcast
Episode: 201 Building a Marketing Strategy for Your Meat Farm with Kayla Gibson
Description: What if you were just starting out your pastured meat business in a small town where there's no current market for it? How do you convince a new community to accept you, believe in you, and support you? Today, I interview my guest Kayla Gibbons from Sugar Butte Farms, who decided in 2019 to start their farm in the small town of Lowell, Ohio. Kayla harnessed the power of social media and some popular farm swag to get the word out about her farm. As you'll hear, she had to do a LOT of pre-education in the early...