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Podcast: My Digital Farmer Podcast
Episode: The Marketing Principles Behind My CSA Early Renewal Campaign
Description: Every year, I run an "early renewal" promotion to my CSA members, to try and get as many of them as possible to sign up for next summer's CSA season. Getting them locked in early gives me a sense of security and peace of mind -- not to mention enough cash flow for the spring. But how do I do it? In this week's podcast, I perform an audit of this year's CSA Early Renewal Campaign that I launched this fall. It ran for 8 days from October 15-22, 2022, and got 85% of my members to renew (and pay) f...