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Podcast: My Digital Farmer Podcast
Episode: Key Marketing Metrics to Measure in Your Farm Business
Description: Do you track any sales or marketing metrics for your farm?... Because here's a fact: You can't manage what you aren't measuring. And for the first 9 years of my business, I'm embarrassed to admit that I didn't track ANY of these numbers. I was just "doing farm sales" and asking people to buy every week, hoping the numbers would work out. I wonder sometimes if this is one of the reasons we were treading water all those years. In today's episode, I talk about the importance of knowing your sales and...