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Podcast: My Digital Farmer Podcast
Episode: Farmer Case Study: Bluegrass Beef Marketing Strategy
Description: Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. She also had a moment in her journey where she changed her mindset a...